Cornerstone Information Systems Debuts New Travel Data Analytics and Visualization Solution, TravelOptix™ at Travel Technology Europe

 

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Elegant platform enables travel companies and corporations to connect, prepare, visualize, engage and optimize their business around actionable data

BLOOMINGTON, IN February 18, 2016, Cornerstone Information Systems (CIS), a leading provider of innovative technology solutions for travel companies, today announced the official launch of TravelOptix™, its new user-friendly data analytics platform that delivers actionable insights for travel management companies and corporate travel managers on any device.

The new technology was developed by CIS last year to support the increasingly multifaceted travel management process and analyze complex data with complete agility.  Now out of beta, several clients are successfully leveraging TravelOptix™ to optimize their business and regulate their travel spend. From easy data preparation to beautiful dashboards and interactive analytics, the solution combines the best of visual BI and analytics in one platform. The platform has the ability to drill down, and across, multi-dimensional data. The user-friendly solution uses simple menu selections to view trend lines and visualize actionable insights from disparate data sets to support better business decisions, cost savings and policy enforcement.

For agencies and corporations, TravelOptix™ offers a fully configurable, self-service platform that enables companies to create and design their own custom reports, highlighting information and insights critical to their own unique business. Components are plug-and-play, and companies can easily create their own presentations from directly within the platform.

“Data is the key to helping TMC’s and their clients understand how well their travel initiatives are producing and performing,” explains Mat Orrego, Cornerstone’s CEO. “The aggregation of travel specific information through visually rich data empowers travel companies and corporations to optimize their travel and drive continual improvement. TravelOptix™ delivers a single solution to explore virtually all your data from any angle and at any granularity to reach real insights, fast. Even with little or no prior experience in data crunching – any data, from any data source, is quickly accessible and actionable and available on any device.”

Cornerstone, recognized for developing intelligent automation technology and innovative solutions for travelers, companies, and their clients,  will be exhibiting at Travel Technology Europe 2016 in London, February 24-25th. Attendees are invited to visit booth T81 to meet with the CIS executive team, and view live demos of the CIS suite of products.

ABOUT CORNERSTONE INFORMATION SYSTEMS

Cornerstone Information Systems delivers innovative solutions for travel companies and their clients to maximize opportunities for higher performance, greater efficiency, and ultimately, higher profitability. Our unique core offerings provide clients and their respective travelers with data insights that enable them to make better business decisions and manage their trips more effectively to be more productive and cost conscious. Companies managing more than $25 billion in travel spend annually trust Cornerstone to help them proactively lower the costs of travel management and drive revenues through travel optimization. Founded in 1992, Cornerstone Information Systems is a privately held company headquartered in Bloomington, Indiana with customers in more than 50 countries. To learn more, visit ciswired.com

Unless indicated otherwise, all trademarks and service marks herein are trademarks of Cornerstone Information Systems Inc. or an affiliate thereof.

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If you would like more information about this topic, or to arrange an interview with the executive team at Cornerstone, please contact Lauren Wolters at lwolters@ciswired.com.

 

Solve All Your Problems with Mobile

By Alan Minton, Senior Vice President of Marketing for Cornerstone

Does anyone else feel that mobile phones are being billed as the next great cure all for businesses large and small? It seems that the single key to corporate riches is a sound mobile strategy.  Think I am exaggerating?  How many of you have seen the Geico ad with the talking pig on a plane checking his insurance policy updates on his cell phone?  I recently conducted some grueling and seriously unscientific research and discovered I know absolutely no one who checks their insurance policy regularly. So how is the Geico app going to sell more auto insurance?

Now don’t get me wrong, I understand the allure of the mobile market.  There are roughly 6 billion cell phone subscriptions in the world and slightly more than 1 billion of them are smart phones. This is an enormous marketplace and if you can get your product in front of all these people in an engaging way then you are bound to make millions. site down . Unfortunately, there are a couple of problems with this very broad assumption.

First, I am reminded of a conversation I had with a business man in Beijing. He said – “Everyone thinks ‘If I only could get a dollar from every Chinese person then I would have more than a billion dollars’. The problem is that every Chinese person does not have a dollar” In short understand your market better before you make revenue predictions.  That is sound advice. We need to be careful not to confuse possible with probable.

The second issue is that of channel limitations.  Not every channel is suited to every product.  Anyone remember how the internet was going to produce the demise of the financial planner or real estate agents?  Sure, eTrade and others provided a new channel for those who were willing to rely on their own understanding of finance to make investment decisions, but many still rely on certified financial planners to manage their 401ks and IRAs.

Now let me be clear, I think the Travel space, particularly the leisure Travel space, is ripe with opportunities for consumer-facing mobile apps. All you have to do is read the recently released PhoCusWright study that predicts U.S. mobile leisure/unmanaged business travel bookings will more than triple from 2012 to 2014, when mobile bookings will reach US$25.8 billion. However, I am concerned that corporate travel professionals are looking at the mobile channels as their savior.  Just last week I received a question from a customer wanting to know what our mobile app technology plan looks like. At first glance this seems like it is an acceptable question.  But with additional consideration I am afraid this exceptionally ambiguous question was the product of channel confusion.

I know there are many good travel apps that are excellent. Here is a link to CNN recommendation of the top 50 travel apps.  I use several of these myself and each time I attend a travel industry event I enjoy perusing all the cool new ideas based on mobile technology.  Yet I am curious as to how these apps help us address all of the pressing challenges facing corporate travel professionals.  For example, one of the most common questions we receive at Cornerstone from corporate travel managers is, “How can I be sure my data is accurate?” We answer this question via our Data Confidence Index™ where we analyze a company’s travel data based on 51 metrics so that they can feel confident about their data quality and thus the business decisions they make based on this data.  I am not sure a mobile app is the right solution for this type of a problem.

So here is my conclusion/recommendation.  Use the technology that is best suited to address a specific problem.  Be aware of the new mobile apps and their capabilities and limitations. Don’t be so reluctant to use hosted solutions to tackle some of travels larger and important challenges.

Think I am a technology Luddite?  Let me know.  And if you have some favorite mobile apps you want to share, post them here.