The Unbundling of the Airline Product in North America

Today, airfares within North America include only basic transportation between point A and point B. How did we get to this point in the evolution of the air travel experience? What are some of the components of air travel that might be right for unbundling? How should the travel community and customers respond to the new environment? A timely discussion, as each day brings about a new charge for an air traveler as we watch the air travel experience unravel before our eyes.

Presenter: Bob Smyth

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