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Alan Minton

Alan Minton

I am the Senior Vice President of Marketing for Cornerstone Information Systems. I am responsible for helping determine what we will make and how to tell our company and product stories to our target market. I have 4 great teammates who organize and prioritize the chaos which makes work an exciting and fun place.

Stop Communicating @ Me

Posted by Alan Minton
Alan Minton
I am the Senior Vice President of Marketing for Cornerstone Information Systems. I am responsible for helping ...
User is currently offline
on Thursday, 12 June 2014
in In Your Corner

As a father of three teenage daughters I greatly value good communication.  I zealously follow the admonition of my friend, Rock Blanco, that “You have two ears, two eyes and one mouth—use them proportionately.”  And I understand that listening is not waiting to talk.  Yet I must admit that, at times, I am overwhelmed and occasionally paralyzed by the level of communication that has been enabled by the wonders of technology.

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4 Things I Learned on my Last Business Trip

Posted by Alan Minton
Alan Minton
I am the Senior Vice President of Marketing for Cornerstone Information Systems. I am responsible for helping ...
User is currently offline
on Thursday, 22 May 2014
in In Your Corner

 

I just got back from a quick trip to NYC with some colleagues to make a sales pitch. We worked hard conducting research and practicing our presentation, yet it was what I learned en route that might have the most lasting impact on my business.

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Stuck between Principle and a Policy

Posted by Alan Minton
Alan Minton
I am the Senior Vice President of Marketing for Cornerstone Information Systems. I am responsible for helping ...
User is currently offline
on Thursday, 24 April 2014
in In Your Corner

 

I recently read an article by Chris Elliott on the Transparent Airfares Act of 2014. The legislation is supported by airlines and would allow them to remove the taxes and fees from the advertised price of the airfare. The spokesperson says it is about “restoring transparency and truth in advertising.” I can see her point. A lot of products you buy, think cars and TVs, have the taxes and fees excluded from the price tag, and these are then added on when completing the purchase for a total price.

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Everything Old is New Again

Posted by Alan Minton
Alan Minton
I am the Senior Vice President of Marketing for Cornerstone Information Systems. I am responsible for helping ...
User is currently offline
on Friday, 06 September 2013
in In Your Corner

There is nothing like using a Peter Allen song title from All That Jazz to do a setup for a tech review but I am a fan of obscure cultural references so this is what you get. 

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Solve All Your Problems with Mobile

Posted by Alan Minton
Alan Minton
I am the Senior Vice President of Marketing for Cornerstone Information Systems. I am responsible for helping ...
User is currently offline
on Tuesday, 26 February 2013
in In Your Corner

Does anyone else feel that mobile phones are being billed as the next great cure all for businesses large and small? It seems that the single key to corporate riches is a sound mobile strategy.  Think I am exaggerating?  How many of you have seen the Geico ad with the talking pig on a plane checking his insurance policy updates on his cell phone?  I recently conducted some grueling and seriously unscientific research and discovered I know absolutely no one who checks their insurance policy regularly. So how is the Geico app going to sell more auto insurance?

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Rainy Days Demand Better Service

Posted by Alan Minton
Alan Minton
I am the Senior Vice President of Marketing for Cornerstone Information Systems. I am responsible for helping ...
User is currently offline
on Wednesday, 04 July 2012
in In Your Corner

You know how people say to not write an email or blog post when you’re angry? Screw ‘em. I am writing anyway.

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Travel Serendipity

Posted by Alan Minton
Alan Minton
I am the Senior Vice President of Marketing for Cornerstone Information Systems. I am responsible for helping ...
User is currently offline
on Sunday, 01 July 2012
in In Your Corner



Watford for the WIN!!!I was nearly a decade into my professional life when I found myself lunching with my mentor, an accomplished gentleman whose last name, not coincidentally, mirrored that of a Fortune 500 company.  I was at a crossroads and had come to seek career guidance from him.  I had enjoyed my stint in politics and advertising, but I wanted something more substantive.  This is the wisdom I received.

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Blogs

41 post(s)

IYC Bloggers

Brad Franklin
"Brad Franklin is the IT Director at Cornerstone In..."
Elizabeth Moser
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Alon Zaibert
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Rock Blanco
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Paul Laherty
"Paul Laherty enjoys tackling travel industry probl..."
David Wardell
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