Data analysis is not new, yet everyone seems to be talking about it. What is new is the way companies are approaching using data as a core element in their day to day decision making. What is also new are the variety of tools available to measure and report on data. Whether you are a large enterprise company or an SMB, there are four key elements a company should embrace to execute better business decisions using quantitative data - training, measuring, balancing, and choosing.
Caution – Sales Hazards Ahead – Proceed with Patience
Our friend Tom Ruesink recently published a short two page white paper about three travel metrics that could add value to your travel program. We saw it as thought provoking and insightful and wanted to share it with all of you. Take a look and let us know what you think!
Today on the blog we welcome our friend Gadi Bashvitz the CEO and Co-founder of OLSET to introduce himself and some exciting collaboration that's in the works. So without further ado...
If you’re into the world of cloud accounting software (a pretty niche field, but who are we to talk), you’ve probably heard of Intacct. And if you follow Intacct at all, you may have noticed our recent feature as a customer profile (but if you didn’t, it’s right here).
As a father of three teenage daughters I greatly value good communication. I zealously follow the admonition of my friend, Rock Blanco, that “You have two ears, two eyes and one mouth—use them proportionately.” And I understand that listening is not waiting to talk. Yet I must admit that, at times, I am overwhelmed and occasionally paralyzed by the level of communication that has been enabled by the wonders of technology.
Over the summer Cornerstone has the pleasure of having two marketing interns that come to us from Indiana University. The idea and prospect of interns varies depending on company and manager, but at Cornerstone we expect to get some real results out of our interns—no coffee runners or paper pushers here. Our interns this summer are not our first, and most likely won’t be our last (note to our current interns: This is not a challenge!), so you would think we have the process of onboarding a college student down to a science right? Think again.
I just got back from a quick trip to NYC with some colleagues to make a sales pitch. We worked hard conducting research and practicing our presentation, yet it was what I learned en route that might have the most lasting impact on my business.
On our first full day in South Africa, we ran into some Jackass Penguins on Boulder Beach then prayed this was not a bad omen.
Cornerstone Information Systems announced some major changes to our organization during our recent Customer Conference in Indianapolis. One of the many positive outcomes, specifically for me, was the openness of the communication that came my way from those attending. I received many congratulatory and encouraging comments about my new role as President, and I also had some very candid discussions on areas where we have failed to meet our customers’ needs and expectations.
I recently read an article by Chris Elliott on the Transparent Airfares Act of 2014. The legislation is supported by airlines and would allow them to remove the taxes and fees from the advertised price of the airfare. The spokesperson says it is about “restoring transparency and truth in advertising.” I can see her point. A lot of products you buy, think cars and TVs, have the taxes and fees excluded from the price tag, and these are then added on when completing the purchase for a total price.
While meditating during one of my recent flights over the Florida/Georgia border I was challenged by the guy sitting next to me to think about relationships with third party providers.
By Ethan Laub, CEO of TripScanner
Over the last few years, perhaps no topic in our industry has been as hotly debated as open booking. It has raised challenging questions, and much anxiety, about the future of managed travel.
If you’ve looked at the agenda for the Cornerstone Customer Conference recently, you’ll already know that Cornerstone’s best and brightest are coming together to answer your questions and unveil new advancements—reason enough for any user of our products to want to come. What you may not have noticed is the list of sponsors that will be joining us in Indianapolis that you’ll have a chance to talk to. So the purpose of the weekly installment of our blog today is to give you the “who’s who” of the Customer Conference!
Why did the New York Times call Indianapolis one of the 52 places to visit in 2014? Here’s a hint: it’s not just for the car race.
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